I've always enjoyed figuring out how ideas come together, whether that's through motion, editing, CGI, or more recently, AI. My work sits somewhere between creative and technical, and I like being involved in the entire process from the first rough concept to the final polished piece.

Over the years I've worked on everything from luxury product launches and social campaigns to performance marketing and motion graphics. Every project is different, but the goal is always the same: make something that looks great, communicates clearly, and feels like it was made with intention.

Lately I've been incorporating AI into my workflow where it actually makes sense. I use it to explore ideas faster, build prototypes, automate repetitive tasks, and speed up production, but it's never a replacement for creative thinking or experience. The real work is knowing how to guide the process, make decisions, and bring everything together into something that feels cohesive.

I'm always interested in learning new tools, refining my workflow, and finding better ways to create. Technology changes quickly, but good design, strong storytelling, and attention to detail don't.