At David Yurman, I helped build the company's CGI capabilities from the ground up, combining motion design, animation, and storytelling to create social content that felt native to the platform while elevating the brand's luxury aesthetic. I created David Yurman's first in-house CGI video, generating over 3 million views and proving CGI's value as a creative tool within the organization. From there, I developed scalable production workflows and mentored a small team of interns, building a sustainable in-house CGI operation that produced 80+ videos and 100+ stills across social, marketing, e-commerce, and wholesale channels.